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Research papers
From the bottom of the heart!
Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Jaisy Desai, Akash Sahu, Michael Sack
Company: Ipsos MRBI
September 13, 2012
Research papers
Let the Brazilian sun shine in
Public understanding and acceptance are recognized as critical issues shaping the successful implementation of renewable energy technologies like solar photovoltaic energy (SPV). Yet, this faces multiple challenges from low awareness and...
Catalogue: Latin America 2012: Uncovering Opportunities
Author: Fabián Echegaray
Company: Market Analysis
May 3, 2012
Research papers
Next please - Online game for bank tellers
Using the example of a research project for the CSOB, a leading Czech bank, this paper demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results delivered...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jan Lajka
March 26, 2012
Research papers
Outside in
Anyone looking to deploy their consumer insight and marketing campaigns internally can learn from well-established principles of consumer brand-building and marcomms. Using creative examples from their global insight and marketing best practice...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Jo Lowndes, Teresa Kalyan, John Robson
Company: Sparkler
November 13, 2011
Research papers
As stimulating as black coffee
Recipients of research communications are often left confused and un-inspired. As a result, although research must be used to drive change within our clients, a lot of researchers' work is wasted. Researchers need radically different approaches to...
Catalogue: Congress 2011: Impact
Author: Lucy Davison
Company: Keen as Mustard Marketing
September 18, 2011
Research papers
Making insights count
A new way of delivering insights: both verbally and in writing using tools unashamedly borrowed from the world of journalism, will be introduced in this presentation. The presenters argue that the application of journalistic principles to the...
Catalogue: Congress 2011: Impact
Authors: Barbara Langer, Roger Banks
Companies: Incite Marketing Planning, eBay
September 18, 2011
Research papers
